Wednesday, November 23, 2011

Häagen-Dazs Journey of Indulgence

Have you seen the Häagen-Dazs bus in the city? Circling from Esplanade to Orchard Road and back again? Do you know that the people on board the open top double decker bus get to indulge in free-flowing Häagen-Dazs ice cream, gourmet chocolates and bubbly champagne?

Do you want to get on it as well? If you do, you got to hurry up! Only 900 pairs of tickets will be given out!

How to get a pair of tickets? Head down to any of the 13 Häagen-Dazs cafes across Singapore and spend $50 (Dine-in only, before service charge and GST) to receive two complimentary tickets to the bus. There will be three rides a day at 7pm, 8pm and 9 pm from 19 November 2011 to 4 December 2011. Each Häagen-Dazs Journey of Indulgence will start and end at Häagen-Dazs Esplanade cafe, going around the CBD area then go under the Orchard Road Christmas lights.

I went up the bus few days ago, courtesy of Häagen-Dazs and Word of Mouth Communications.
Here's my experience of the ride.

Häagen-Dazs Journey of Indulgence

Journey starts at the Häagen-Dazs cafe at Esplanade.

Häagen-Dazs Journey of Indulgence

A funvee open top bus has been transformed into a Häagen-Dazs bus!

Häagen-Dazs Journey of Indulgence

Ain't it cool? (literally!)
Guys, surprise your wife or girlfriend or mother or 'partner'!
Gals, you can do the same.

I have only been to Open Top buses in Paris and not tried the ones in Singapore, so this was a good chance to try it the ones in Singapore. One that is 'free' in a way and serves you food and drinks!

Häagen-Dazs Journey of Indulgence

Only on the preview night that Sara Wee will sing to entertain those on the bus. ;-)
On the normal nights, Christmas music will be played on board.

Häagen-Dazs Journey of Indulgence

The part that I have been waiting for. Free flow of Häagen-Dazs ice cream served to us.
(photo taken using mobile phone)

Häagen-Dazs Journey of Indulgence

Champagne too if you want. If not, water is also served and they were served by Singaporean Santarinas.
(photo taken using mobile phone)

Häagen-Dazs Journey of Indulgence

(photo taken using mobile phone)

Häagen-Dazs Journey of Indulgence

Oh yes, chocolates were served too. Delicious gourmet chocolates!
(photo taken using mobile phone)

The ride was fun! It was a nice cool night and it was lovely to be on that ride.
The ride ended around 45 minutes later. It was quite an interesting experience. The ride was slow and smooth. It's only on this ride that you hope there is traffic jam so that you can have a longer ride!

The Christmas Lights seemed so different when you are so up high and you go right below it! The lights are already on and it's wonderful.

Christmas Dine-In Creations

So here's some way to spend $50 to get the tickets.
Häagen-Dazs has created 3 irresistible Christmas Dine-In Creations.

Christmas Dine-In Creation 1:There's a Royal Fondue ($48++) that comes with 4 of the popular flavours (Belgian Chocolate, Caramel Biscuit & Cream, Chocolate and Vanilla coated in almond nibs). Baked waffles, marshmallows, brownies, bananas, kiwis and strawberries will be the accompaniments.

Häagen-Dazs Journey of Indulgence

Christmas Dine-In Creation 2:

The above is the Christmas Cassata ($16++). Creme Brulee ice cream on a brownie slide, topped with cocoa powder and raspberries, served with a scoop of Cappuccino Truffle ice cream and a scoop of Belgian Chocolate Ice cream.

Häagen-Dazs Journey of Indulgence

Christmas Dine-In Creation 3:
This was the "Love in Paradise" ($16++) served with scoops of Belgian Chocolate and Creme Brulee ice cream. There's the dark chocolate cake and served with chocolate seashells and strawberries on the side.

I like the creations above because of the creme brulee ice cream flavour.

If you are looking for Christmas Log Cakes, they are also being sold. New takeaway creations and also gift hampers are now available. For more details, go to their Facebook page at:

Enjoy the ice cream and the ride if you are the first 900 pairs!

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Life for Beginners | Kenny Mah said...

Nice, creative campaign. Well done! :)

Keropok Man said...


It's fun too! Especially traveling through the tunnels part! LOL

I so wanted to stand up, but my head might get chopped off!

Lilian Moving said...

Desserts are my weak point, I cannot resist to anything sweet and seeing all these amazing things I just can not stop myself from going to a pastry shop...

Rad said...

Oo lala ice cream!
So you got to buy at least one pot of the ice cream and pay for the champagne? Oh if I had a partner I would have liked to join the journey...

Gabe said...

Wow!thanks so much! This is the idea i was looking for to spend Christmas with my girlfriend. I've been searching for best food places in Singapore and since she loves desserts, I think this is the best.

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